You have products to sell and a great website, but how do you help customers who are ready to buy find you?

You have a tight marketing budget, and don’t want to spend it only to find out once the campaign is over that it was a failure.

Your business needs an affiliate program.

Affiliate Marketing is a great way for businesses both large and small to not only obtain additional sales, but to find new customers, widen brand awareness and increase their online footprint.

And what makes affiliate marketing so great is the fact that a business only pays when a desired action takes place. Typically that action is a sale, but programs can be set up to reward partners for information requests, mailing list additions, etc.

You’ll hear it again and again. Affiliate marketing is all about relationships – the relationship between the advertiser (that’s you), the affiliate (also known as the publisher) and the consumer.  The age-old concept is so easy, and that’s what makes affiliate marketing so successful.

Topics Covered:

  • What is affiliate marketing?
  • First steps
  • Choosing an affiliate network or keeping it in house
  • Types of affiliates
  • Approving affiliates
  • Affiliate contact best practices
  • Negotiations
  • Reading the data
  • Banners and text links, what works best?

You Will Learn:

  • The ins and outs of affiliate marketing, and why thousands of companies have them
  • What is necessary to set up an affiliate program and what key metrics determine if a program is successful
  • How to decide which affiliate network, or an in-house program, is right for you.
  • How to set up a program and how to manage it, including evaluating new partnerships, choosing niche markets to target, negotiating, what banner sizes are preferred and work best, how to guard against fraud, and much more.

About the Instructor:
Nick Kosanovich graduated from Gannon University with a bachelor's degree in Marketing in 2008 and was the Program Coordinator for the eMarketing Special Interest Group and E-marketing Apprentice for the eMarketing Learning Center (eMLC). Nick has gone on to found Striking Alchemy LLC; an e-commerce focused digital agency helping companies like Inca Brands, reCAP Mason Jars, Fat-Tees Inc. design and develop their e-commerce stores. Nick also works with the very talented and creative folks at Tungsten Creative Group - an advertising agency as their Web Projects Manager for the past four years.